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Icologie recently took the Smart Living Exhibition to the Energy Efficiency Forum (EEF) Marketplace for Commercial Buildings held on Wednesday 01 December 2010 at Old Mutual. The tag line of the forum being “ Electricity is expensive. Saving is simple”, this was considered to be a great platform to showcase the Smart Living Exhibition and in particular the Energy theme which sat well amongst the other exhibitors who represented credible service providers and suppliers in the energy efficiency sector.

Over and above the Smart Living offering, this was also the ideal opportunity to plant the seed for the Electricity Savings Campaign, being run by the City of Cape Town next year, with Icologie being the implementing agent. The target audience for this campaign is middle to high-income homes in Cape Town with geysers, in the Living Standard Means (LSM) 5-10 categories and household heads aged 30-70 who make major household investment and management decisions.

Energy costs are rising fast, and saving electricity has become a fact of life. From 2009 to 2013 residential electricity bills are likely to double, or even triple – maybe more – with the biggest increases still to come.  The City of Cape Town has therefore spent considerable time researching what simple actions residents can take to save electricity. There are  “no cost” actions which enable residents to save at least 10%. Investing less than R1 000 will save more – up to 30%. And investing in options like solar water heating and insulation will save the most – altogether residents can save up to 50% of a home’s electricity cost. They’re tried and tested steps backed up by sound research, so residents will not only feel good about taking these steps, they’ll feel the savings too – and fast. These practical tips are the focal point of the campaign , which will kick off in full force next year! (more information on

The EEF is a congregation of owners and managers of commercial and public buildings in Cape Town and particularly Building and Facilities Managers  – and aims at providing them with practical ‘know how’ on how to implement energy efficiency improvements, and to create a platform for action and shared learning. It is hosted by the City of Cape Town in collaboration with SA Property Owners Association (SAPOA)and  Eskom is Co-funded by Santam & the SA Council of Shopping Centres (SACSC) and is supported by Provincial Government of the Western Cape (PGWC), Green Building Council of South Africa (GBCSA), Cape Town Partnership and Cape Peninsula University of Technology (CPUT)

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